Higher Education Marketing

Higher education marketing has exploded in recent years, and with the growing need to use effective marketing strategies in higher education comes a seemingly endless stream of firms and agencies offering marketing services to universities and schools. Higher education marketing firms should be the ideal way to maximize the potential of your school’s marketing capabilities, but with so many to choose from selecting a firm that will meet all your needs, fulfill your goals, and fit your budget can be as daunting as marketing without assistance.

The need to recruit diverse and qualified students also means that universities and schools around the world must commit more time and resources to marketing their institutions to students, both domestic and international. And because higher education is a service industry, establishing and maintaining a relevant and reputable brand relies on a variety of factors. Furthermore, because these institutions often act as an umbrella for a wide array of semi-autonomous and loosely affiliated faculties, departments, interests, and individuals, it can be difficult to clearly market the entirety of a university or school with one single strategy.

In many cases, individual departments aim to develop marketing strategies that are relevant and productive within the context of their own goals. Or a university's overarching marketing concept becomes diluted when interpreted across the array of faculties. When universities and schools are faced with such complex marketing challenges, higher education marketing firms can offer the structure and organization needed to manage conflicting demands, and Keystone Academic Solutions provides marketing firms with the necessary insight and tools to develop successful marketing strategies.

Keystone’s global team are international student marketing specialists with more than a decade in the field. Our goal is to provide innovative and practical solutions for higher education institutions and agencies. We custom-build marketing tools using real, relevant data and develop strategies that apply directly to your needs.

Keystone Academic Solutions offers a wide range of full-service marketing tools for schools of all sizes and we work directly with marketing agencies to implement solutions. Exclusive services like Traffic Booster ensures that programs reach students with relevant interests, and our made-to-order Highlights boost exposure of specific programs or departments with custom content. We listen to your needs and adapt to changes in your goals and circumstances. Our searchable database is designed to attract organic searches from highly qualified students, which means that only the most promising enquiries reach admissions office where they convert from prospective students to successful graduates. And if the potential of trusted non-branded search results isn’t enough, our skilled marketing team knows what resonates with modern students. We understand that twenty-first-century students look for value and individual attention. With that in mind, Keystone’s marketing tools employ a combination of insightful strategy and creative content to ensure that students have a positive engagement from their first click through to when they arrive on campus.

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Social Media Retargeting

Reach more students with our social media retargeting tool. Increase your brand visibility by targeting students who have clicked on your profile and promote your institution on Facebook and Instagram. Drive traffic to your website through social media channels and keep your university brand top of mind with targeted adverts on social media.

Marketing is essential to the growth and development of higher education institutions. Colleges and schools, regardless of size, prestige or location, want to attract and retain the best and most suitable candidates, and successful enrollment starts with good marketing strategies. Higher education marketing helps to establish a specific brand identity that will allow the right students to identify and connect with the right school and ensures that prospective students have the best possible chance to enroll and, eventually, graduate.

Successful students are a university’s most valuable marketing tool, but schools should not rely on prominent alumni as their only marketing strategy. College student demographics are changing rapidly, and higher education marketing needs to be reactive and in touch with current trends. And to do so, you need insight and industry expertise.

Keystone Academic Solutions is a world leader in higher education marketing services. Our marketing specialists offer your institution access to more than a decade of experience in digital marketing strategies, and we focus on designing custom marketing plans for every school. Keystone helps you identify potential student markets that will provide your university with the best prospective graduates. Our intuitive marketing tools allow you to create engaging marketing campaigns that draw in the right students for your programs.

Most importantly, Keystone works with you. Our advisors are able to anticipate changes in student enrollment and marketing trends, giving your marketing and recruitment efforts an industry-leading edge and boosting your exposure in relevant areas. Schools that work with Keystone attract the most qualified student enquiries because we utilize organic non-branded searches. Students trust our services because they match their needs and interests, which means that when students contact your admissions offices, they are already prepared to enroll. Keystone’s marketing services can be tailored to any institution or budget, and our flexible marketing tools let you control the direction of your campaigns. Whether you want to explore a new geographic market, target specific language groups, or contact students directly about their academic interests, Keystone has the marketing services you need.

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Digital marketing has taken the world by storm, and the higher education sector is no exception. Most universities and institutions now report that they are using digital marketing in some capacity to engage with students and reach potential applicants. And increasingly, higher education providers are reporting high levels of success from their digital marketing campaigns. But digital marketing is constantly evolving and modern students are more aware of online marketing techniques, making them more difficult to engage. Most school marketing departments understand that digital marketing techniques need to be user-friendly and easily accessible on both smartphones and computers, but which marketing strategies give the best results?

The short answer is that they all do. One of the biggest advantages of digital marketing, and the key to its success, is that marketing through digital mediums allows for personalization and creativity on a scale never before imagined. With digital marketing, you can react and respond to emerging trends and engage with students directly. But with so many digital marketing tools to choose from, it can be difficult to identify the most relevant approaches for your individual needs, leaving university marketing professionals frustrated by a surplus of options. That’s where Keystone Academic Solution’s experience can make your digital marketing frustrations disappear.

Keystone Academic Solutions has been using digital strategies to market to students since 2002. Students trust our content to be informative and relevant, because they find schools listed on our site organically, through non-branded search results. Modern students are less responsive to traditional marketing techniques, but still expect their prospective schools to reach out to them through digital media. Keystone offers all the tools you need to engage with the students you want to enroll. In addition to appearing at the top of students organic search results, Keystone offers you access to the most effective digital marketing products and strategies. We utilize email marketing, social media, high-quality original content, SEO and data analysis to bring the most qualified students directly to your programs. Our custom-built school profiles and program pages are designed to engage students on a personal level, and our carefully crafted content leverages your brand so that you have the most visibility in all the right areas.

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Marketing is an intrinsic part of the higher education sector and the overarching goal of higher education marketing is to improve and diversify the school’s student body. In order to achieve this goal, Universities need to attract and retain the right students, and those students need information that helps them find the right school. But in recent years, the methods and scope of marketing in higher education has changed dramatically.

There has been a dynamic shift away from traditional marketing strategies that were once the mainstay of higher education marketing. Higher education institutions are finding that once-reliable methods, like television and radio advertisements, postal campaigns, and alumni referrals are less effective and cost-inefficient compared to more modern, digital marketing techniques. In fact, most higher education institutions now report that the majority of their marketing efforts utilize online and digital strategies to establish their brand and engage with prospective students.

Another revolutionary development in higher education marketing is the advent of social media as a platform for both marketing and communication. Modern students, whether they are seventeen or seventy, are more connected than ever. Social media, email, blogs, and digital video are increasingly viable outlets for university marketing. In order to establish a strong brand presence, universities and colleges need to utilize user-friendly, reactive digital resources that draw in students and provide reliable and relatable information that connects the right student with the right school.

Keystone Academic Solutions provides your institution with a custom-built platform from which to launch or grow your brand identity. Students find schools and institutions listed on Keystone’s multilingual websites through organic search results. But Keystone’s services are not limited to our interactive program and profile listings. We use our experience in higher education marketing to help you establish and develop your school’s brand profile with individualized marketing tools that cater specifically to your goals. Lingua lets schools looking to expand their international student bodies target specific linguistic demographics and maximize their brand presence in specific countries and regions. Our Traffic Booster makes sure your programs receive ideal visibility, and you can use Geo Targeting to ensure that you get noticed in the right markets.

Keystone can also help you develop creative engagements that let students connect with your school on a personal level. Students have been relying on Keystone to provide genuine information about higher education providers since 2002, and our well-established social media presence means that programs and schools we promote get maximum exposure where it matters. When you trust Keystone with your marketing campaigns, you can expect to receive highly qualified enquiries that will deliver the results you need.

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