Higher Ed Marketing
Social Media Campaigns
Social Media Campaigns on Meta & TikTok
Expand your institution's brand awareness and reach new student audiences with paid social media campaigns powered by Keystone.
Campaigns on Meta
Reach new student segments as they browse on Facebook and Instragram, with traffic boosting or lead generation campaigns on Meta.
Why choose Meta?
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Target your ideal students among a wide range of age groups
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Share a mix of images, videos & carousels to capture students' attention
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Benefit from detailed targeting options and sophisticated lead nurturing
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Leverage Meta's vast user base and reach students interested in programs similar to yours.
Average impressions per campaign on Meta.
Choose from:
Traffic Boost
Optimized for clicks and to drive traffic to your landing page.
Lead Generation
Optimized for lead conversion, with in-app embedded form.
Campaigns on TikTok
Reach new student on the fastest growing social media platform for Gen Alpha and Gen Z!
Why choose TikTok?
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No need for your own TikTok account - let our experts manage your TikTok paid campaigns
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Benefit from Premium and Spark Ads formats to optimize lead conversion
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Promote in all countries available on TikTok to boost your reach
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New leads automatically integrate with your SmartHub or CRM.
Average impressions per Keystone campaign on TikTok.
Choose from:
Traffic Boost
Optimized to boost drive traffic to your landing page.
Lead Generation
Capture student leads with an embedded form in the ad.
How effective is Social Media advertising?
"We partnered with Keystone because we wanted to use TikTok as a new promotional channel. Our campaign goal was to raise brand awareness and increase leads. The campaign was successful and we reached the right target groups across Europe."
Chris Hellsten | Berghs School of Communication, Sweden