Higher Ed Marketing
Social Media Campaigns
Social Media Campaigns on Meta & TikTok
Expand your institution's brand awareness and reach new student audiences with paid social media campaigns powered by Keystone.
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Campaigns on Meta
Reach new student segments as they browse on Facebook and Instragram, with traffic boosting or lead generation campaigns on Meta.
Why choose Meta?
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Target your ideal students among a wide range of age groups
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Share a mix of images, videos & carousels to capture students' attention
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Benefit from detailed targeting options and sophisticated lead nurturing
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Leverage Meta's vast user base and reach students interested in programs similar to yours.
Average impressions per campaign on Meta.
Choose from:
Traffic Boost
Optimized for clicks and to drive traffic to your landing page.
Lead Generation
Optimized for lead conversion, with in-app embedded form.
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Campaigns on TikTok
Reach new student on the fastest growing social media platform for Gen Alpha and Gen Z!
Why choose TikTok?
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No need for your own TikTok account - let our experts manage your TikTok paid campaigns
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Benefit from Premium and Spark Ads formats to optimize lead conversion
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Promote in all countries available on TikTok to boost your reach
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New leads automatically integrate with your SmartHub or CRM.
Average impressions per Keystone campaign on TikTok.
Choose from:
Traffic Boost
Optimized to boost drive traffic to your landing page.
Lead Generation
Capture student leads with an embedded form in the ad.
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How effective is Social Media advertising?
"We partnered with Keystone because we wanted to use TikTok as a new promotional channel. Our campaign goal was to raise brand awareness and increase leads. The campaign was successful and we reached the right target groups across Europe."
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Chris Hellsten | Berghs School of Communication, Sweden