Higher Ed Marketing
Social Media Campaigns

Social Media Campaigns on Meta & TikTok

Expand your institution's brand awareness and reach new student audiences with paid social media campaigns powered by Keystone.
girl looking at mobile phone holding coffee cup

Campaigns on Meta

Reach new student segments as they browse on Facebook and Instragram, with traffic boosting or lead generation campaigns on Meta.

Why choose Meta?

  • Target your ideal students among a wide range of age groups
  • Share a mix of images, videos & carousels to capture students' attention
  • Benefit from detailed targeting options and sophisticated lead nurturing
  • Leverage Meta's vast user base and reach students interested in programs similar to yours.

Average impressions per campaign on Meta.

Choose from:

Traffic Boost

Optimized for clicks and to drive traffic to your landing page.

Lead Generation

Optimized for lead conversion, with in-app embedded form.

meta campaign example 1
meta campaign example 2
meta campaign example 1
meta campaign example 2

Campaigns on TikTok

Reach new student on the fastest growing social media platform for Gen Alpha and Gen Z!

Why choose TikTok?

  • No need for your own TikTok account - let our experts manage your TikTok paid campaigns
  • Benefit from Premium and Spark Ads formats to optimize lead conversion
  • Promote in all countries available on TikTok to boost your reach
  • New leads automatically integrate with your SmartHub or CRM.

Average impressions per Keystone campaign on TikTok.

Choose from:

Traffic Boost

Optimized to boost drive traffic to your landing page.

Lead Generation

Capture student leads with an embedded form in the ad.

TikTok campaign example 1
TikTok campaign example 2
TikTok campaign example 1
TikTok campaign example 2

"We partnered with Keystone because we wanted to use TikTok as a new promotional channel. Our campaign goal was to raise brand awareness and increase leads. The campaign was successful and we reached the right target groups across Europe."

bergs-soc-2
Chris Hellsten | Berghs School of Communication, Sweden

You may also like...

shutterstock_1791619925-1
Blog

Getting creative: Tiktok and Instagram Reels for Student Recruitment

user generated content: tips for working with student content creators
BLOG

User generated content: tips for working with student content creators

Using TikTok in Higher Education
BLOG

Using TikTok in Higher Education marketing to attract future students