It is easy to assume that student recruitment strategies apply equally to both domestic and international students, but non-international student recruitment presents its own set of unique challenges. While both domestic and international students consider the value of their educational prospects and look for a solid return on their investment, domestic students, particularly those in the United States and the United Kingdom, are increasingly concerned about their prospects post-graduation compared to the growing cost of higher education. Trends in the sector indicate that students are more discerning when it comes to the career potential of degrees, are more critical of the cost of education, and feel obliged to justify their investment, both financially and personally, in a degree. Furthermore, the demographics of prospective students are changing. Universities are seeing growing numbers of applications from non-traditional students, first-generation students, and transfer students, which means that many ‘tried-and-true’ recruitment strategies no longer produce the same results as they did in the past. And with recruitment intimately tied to enrollment, student retention, and the profile of an institution, college recruitment officers are under a lot of pressure to generate qualified applications while meeting recruitment goals. It is no wonder then, that so many recruitment strategies can feel overly complicated and chaotic.
Fortunately, student recruitment does not need to be time-consuming or cumbersome. At Keystone Academic Solutions, we have devised a comprehensive student recruitment system that captures student searches early in the process and brings students directly to your institution. You don’t need to chase prospective applicants. Instead, Keystone’s recruitment strategies ensure that qualified students from your target groups find your school and programs effortlessly. Schools listed on our interactive website have the potential to reach millions of students every month, while our personalized marketing solutions like Lingua and Geo Targeting allow you to concentrate your efforts on only the most relevant demographics.
Keystone has been connecting the right students with the right schools for more than a decade. Our inclusive recruitment packages can be tailor-made to suit any goal and any budget. Keystone’s unique strategies allow you to prioritize specific regions or languages and boost the visibility of programs that match student search trends. Our trusted recruitment solutions offer superior value and our built-in analytics let you quickly see what works so that you can increase your chances of reaching out to the best students for your programs. Keystone understands that for modern students, the ultimate recruitment tool is a positive experience and individual attention. We concentrate on steering all of your online digital recruitment needs, leaving your expert admissions officers free to deliver that final personalized touch.
