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Keystone Education Group (“Keystone”) has announced today that Educations.com is now fully integrated into its family of websites, alongside student favorites Masterstudies.com and Bachelorstudies.com.
Keystone’s Chief Product and Technology Officer, Julian Skeels, said: "Offering students great program and university choice is one of the foundational ways that Keystone services are indispensable to the 120 million students we help every year in their search for higher education.
With this update, students will benefit from over 100,000 new study programs across the sites they usually visit. There will also be an improved recommendation system for students, helping them reach out to multiple schools simultaneously.
Julian Skeels
Chief Product and Technology Officer
“We've now fully integrated Educations.com into our network of sites, such as Masterstudies.com, to make it easier than ever for schools to reach and connect with students around the world, all from one place."
Over 7 million students use Educations.com every year as part of their student search journey, meaning universities will see a boost in their program reach following the integration of Educations.com with Keystone’s student websites.
As part of the migration, programs listed on Educations.com will also now be visible on additional student sites within Keystone's network of hundreds of international student websites.
Existing customers of Educations.com will also benefit from access to SmartHub – Keystone’s CRM – meaning universities will find it easier to manage the student journey and utilize SmartHub’s range of marketing automation features.
For Keystone customers already using SmartHub, student data flows will now be centralized across the network of sites, including data from prospective students using the Educations.com site.
The launch is the first part of a series of planned major updates to Keystone's infrastructure, designed to expand Keystone's global footprint and help to connect even more students and higher education institutions around the world.
Media Inquiries to:
Ashlee-Maree Courtney-Eman, VP Corporate Marketing
Email: ashlee@keg.com
Phone: +47 475 13 692
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Previously, universities promoting their programs on Educations.com needed to sign a separate agreement, and manage their leads and institution profiles separately via a different log in.
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Universities can now manage their programs on Educations.com through Keystone's SmartHub portal, via the same profile information they have on websites such as Masterstudies.com.
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All student leads and inquiries will now flow directly into SmartHub alongside leads from other Keystone sites - saving universities time and reaching more students more easily.
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If an institution's CRM system is integrated into Keystone, then leads from Educations.com will start flowing in. SmartHub will also display performance metrics for Educations.com, together with metrics for other Keystone sites.
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The new Educations.com uses the same familiar layout and features as Masterstudies.com, while still preserving the same great content that they enjoyed before on Educations.com.
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In addition, Educations.com now also features recommendations for programs and schools that appear on other Keystone sites, such as Masterstudies.com, making it easier than ever to find their ideal study program.
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The new Educations.com also features StudentHub, the easy way for students to manage their profile and view their inquiries for all Keystone sites in one place.
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