Higher Education News

5 Strategies to Recruit More Students in 2024

4 min read

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new priorities and expectations.

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image shows a young male on a laptop with YouTube open

01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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Female of color smiling with paper in hand in front of buildings

01.22.2024

How to Improve the Student Journey in 2024 

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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blocks showing 2023 turning into 2024

12.04.2023

8 Ways to Kickstart Your Student Recruitment in 2024

7 min read

Rama Eriksson

For higher education admissions professionals, the task of reviewing, planning, and improving upon a student...

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women's hands holding a brown paper covered box wrapped in a black ribbon against a background of whitewashed wood

11.30.2023

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

Rama Eriksson

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...

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11.29.2023

2024 Higher Ed Conference Calendar

16 min read

Rama Eriksson

Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector....

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woman using a CRM system on a computer screen

10.25.2023

Revolutionizing Higher Ed: The Impact of AI on Student Recruitment

2 min read

Fran Fitzsimmons

Technology is revolutionizing every aspect of our lives, including the way universities attract and enroll students....

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