Higher Education News

Are More Students Using Social Media as a Search Engine?

5 min read

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews, authentic images, and testimonials...

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image shows a man and woman looking at a laptop and laughing

09.14.2022

Best Practices for Using Paid Ads on Facebook and Instagram

6 min read

Keystone Education Group

Those working in higher education marketing will already know the value of using Facebook and Instagram campaigns or...

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How to Use LinkedIn for Higher Education

09.05.2022

How to Use LinkedIn for Higher Education

6 min read

Benjamin Boivin

LinkedIn is the place to be when it comes to professional networking, but with students spending more and more time on...

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Instagram reels for higher education student recruitment

08.26.2022

Growing Popularity of Instagram Reels for Student Recruitment

4 min read

Elise Hodge

Instagram has switched its attention to reels, and universities are using the short videos to engage with their current...

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What's Ahead for Higher Ed in 2025?

Watch our recent webinar where our international panel of higher education experts discuss the predictions, challenges, and opportunities facing the international student recruitment landscape. 

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08.19.2022

7 ways to harness social media for recruitment success

4 min read

Elise Hodge

Social media transformed how we interact with one another, and what we share. Research shows younger generations such...

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Using Social Media Influencers in Higher Ed Marketing

06.09.2022

Using Social Media Influencers in Higher Ed Marketing

3 min read

Fran Fitzsimmons

Social media has exploded in the past 10 years, and more recently, we have seen the rise of influencers.

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The Keystone Awards

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