Nominate your institution or a student for a Keystone Award! See the categories and cast your vote here.

Higher Education News

Using LinkedIn in Your Graduate Student Recruitment

4 min read

Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread platforms among all ages, when it...

Continue reading More Blogs

image shows a iPhone on a table with LinkedIn open on the screen

Content Marketing Higher Education Marketing Social Media for Higher Education

01.15.2024

Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

sports fans wearing orange in a crowd cheering

Content Marketing Higher Education Marketing Social Media for Higher Education

12.07.2023

Top University Social Media Accounts in 2023

12 min read

Rama Eriksson

Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...

women's hands holding a brown paper covered box wrapped in a black ribbon against a background of whitewashed wood

Content Marketing Higher Education Marketing Student Recruitment Social Media for Higher Education Conferences

11.30.2023

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

Rama Eriksson

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...

Watch On-Demand Webinar

Higher Ed Round Table OD Webinar Banner compressed-1

What's Ahead for Higher Ed in 2025?

Watch our recent webinar where our international panel of higher education experts discuss the predictions, challenges, and opportunities facing the international student recruitment landscape.

Picture of the Facebook home screen on someone's mobile phone

Social Media for Higher Education

08.24.2023

Have your Facebook student groups gone quiet? How to leverage student communities

4 min read

Thaís Roberto

While Facebook groups have long been a popular channel for universities to create student communities, the platform has...

image shows hands in the air holding the logos for YouTube, Instagram, Facebook, TikTok and SnapChat

Social Media for Higher Education

11.21.2022

The Value of Social Media Advertising for Universities

4 min read

Katarina Gligovic

Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached...

image shows four students taking a picture on their phone on campus

Social Media for Higher Education

11.17.2022

Top University Social Media Accounts of 2022

16 min read

Thaís Roberto

As in every other industry, social media has become an indispensable tool in higher education marketing. A successful...

1 2 3 4 5 next

The Keystone Awards

Nominations are now open for the Keystone Awards!

Nominate an inspirational student or an education institution, team, faculty or school for their outstanding work.

Nominate Now

Keystone Media Kit

Check out our guide to explore our products and services, and see how we can support your institution's growth.

Please enter your email address to initiate the download.