Higher Education News

Why Are US Colleges Dropping Out of Ranking Lists

6 min read

For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40 years ago, U.S. News & World...

image of Yale Law School
How Are You Measuring Student Traffic to Your Site?

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

Read More arrow-right
College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

Read More arrow-right
image shows a phone's home screen with social media icons on it

10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

Read More arrow-right

Watch On-Demand Webinar

Higher Ed Round Table OD Webinar Banner compressed-1

 

 

 

 

 

 

What's Ahead for Higher Ed in 2025?

Watch our recent webinar where our international panel of higher education experts discuss the predictions, challenges, and opportunities facing the international student recruitment landscape. 

picture shows a woman using her mobile phone

10.13.2022

Are More Students Using Social Media as a Search Engine?

5 min read

Sara Anderson

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...

Read More arrow-right
graphic showing email, facebook and google icons

09.26.2022

9 Tips for Marketing To Generation Z Students

5 min read

Julia Sachs

With a new generation heading to college, higher education institutions are facing new challenges in marketing....

Read More arrow-right
Are Weekend and Evening Courses the Future of Higher Ed?

09.15.2022

Are Weekend and Evening Courses the Future of Higher Ed?

5 min read

Sara Anderson

Half of U.S. adults have considered enrolling in college over the past two years — so for higher ed, better days are...

Read More arrow-right
The Keystone Awards - nominate a student or institution now!

The Keystone Awards

Nominations are now open for the Keystone Awards!

Nominate an inspirational student or an education institution, team, faculty or school for their outstanding work. 

Nominate Now

Keystone Media Kit

Check out our guide to explore our products and services, and see how we can support your institution's growth.

Please enter your email address to initiate the download.