Higher Education News

Avoiding Burnout as a Higher Ed Marketer

12 min read

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured domain, has become a frenetic...

smiling woman in front of window holding an ipad
Tips for Effective Storytelling in Higher Ed Marketing Strategy

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

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international students holding UK, US, France, and Brazil flags standing in a field

04.09.2024

The “New Playbook” for International Student Recruitment

14 min read

Rama Eriksson

As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....

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Best Practices for Keystone Student Newsletters

03.18.2024

Best Practices for Keystone Student Newsletters

1 min read

Cassandra Kenning

Do you want to boost brand awareness of your institution and gain visibility in front of a large global student...

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Top 10 Higher Ed Podcasts You Should Follow in 2024

03.11.2024

Top 10 Higher Ed Podcasts You Should Follow in 2024

4 min read

Rama Eriksson

In the complex and dynamic landscape of higher education, staying informed and engaged is paramount. Podcasts have...

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students sitting in a classroom looking away in same direction. Young man with dark, curly hair and glasses in the foreground

02.27.2024

Is Your Graduate Student Recruitment Strategy in Trouble? Navigating the Trends

5 min read

Rama Eriksson

Mark Bennett, Insights Director at FindAUniversity, shared compelling insights into the current trends and challenges...

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Direct Email Marketing Best Practices

02.18.2024

Direct Email Marketing Best Practices

4 min read

Cassandra Kenning

Direct Email Marketing (DEM) is a tried-and-true marketing strategy that allows you to effectively reach your target...

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