Higher Education News

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and especially on Facebook, Instagram,...

Image shows a woman with a hashtag across her face on a yellow background
image shows students sitting around a laptop on steps outside

10.11.2022

Marketing a Return to Campus Learning for Online Courses

9 min read

Sara Anderson

Heading back to campus is a new, yet familiar, normal. Amid a global pandemic, colleges and universities ramped up...

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Recruit. Enroll. Thrive

01.10.2022

Recruit. Enroll. Thrive

1 min read

Ellen Young

Get a head start on your 2022 student recruitment

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How to Make Your Virtual Graduation a Recruitment Opportunity

11.02.2021

How to Make Your Virtual Graduation a Recruitment Opportunity

6 min read

Julia Sachs

The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments...

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5 Ways to Enhance College Recruitment Efforts

10.19.2021

5 Ways to Enhance College Recruitment Efforts

5 min read

Benjamin Boivin

Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course,...

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Best Practices for Retargeting in Higher Education

10.07.2021

Best Practices for Retargeting in Higher Education

4 min read

Julia Sachs

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show...

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