Higher Education News

Unlocking Success: 3 Strategies to Boost College Enrollment

5 min read

In a time when higher education marketing is continually evolving, staying ahead of trends is key to attracting and engaging prospective students. We...

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Content Marketing Higher Education Marketing Technology email marketing

02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

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Student Recruitment

02.12.2024

5 Strategies to Recruit More Students in 2024

4 min read

Thaís Roberto

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...

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Education Non-Traditional Students Education Innovation

02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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Student Recruitment

01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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Content Marketing Higher Education Marketing Student Recruitment

01.22.2024

How to Improve the Student Journey in 2024 

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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Higher Ed Social Media Trends for 2024
Content Marketing Higher Education Marketing Social Media for Higher Education

01.15.2024

Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

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