Higher Education News

Avoiding Burnout as a Higher Ed Marketer

12 min read

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured domain, has become a frenetic...

smiling woman in front of window holding an ipad
Tips for Effective Storytelling in Higher Ed Marketing Strategy

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

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international students holding UK, US, France, and Brazil flags standing in a field

04.09.2024

The “New Playbook” for International Student Recruitment

14 min read

Rama Eriksson

As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....

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The Benefits of Diversity in Higher Education

04.01.2024

The Benefits of Diversity in Higher Education

4 min read

Thaís Roberto

Universities must understand the importance of fostering a diverse and inclusive environment as the place where most of...

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State of Student Recruitment 2025 Report

BONUS  Access the interactive data dashboard and on-demand webinar too.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

User generated content: Tips for working with student creators

03.25.2024

User generated content: Tips for working with student creators

4 min read

Thaís Roberto

The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...

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woman with hair up in a top bun leading meeting of diverse people sitting at a table

03.19.2024

Insights on Leading and Motivating Teams in Higher Education

7 min read

Rama Eriksson

Unleashing the Power of Visual Leadership in Higher Education: A Conversation with Todd Cherches

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Best Practices for Keystone Student Newsletters

03.18.2024

Best Practices for Keystone Student Newsletters

1 min read

Cassandra Kenning

Do you want to boost brand awareness of your institution and gain visibility in front of a large global student...

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ssr report

State of Student Recruitment 2025 Report

Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.

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