Higher Education News

Direct Email Marketing Best Practices

4 min read

Direct Email Marketing (DEM) is a tried-and-true marketing strategy that allows you to effectively reach your target audience with the right message...

Direct Email Marketing Best Practices
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02.15.2024

Unlocking Success: 3 Strategies to Boost College Enrollment

5 min read

Rama Eriksson

In a time when higher education marketing is continually evolving, staying ahead of trends is key to attracting and...

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02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

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a female student on a laptop smiling

02.12.2024

5 Strategies to Recruit More Students in 2024

4 min read

Thaís Roberto

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...

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What's Ahead for Higher Ed in 2025?

Watch our recent webinar where our international panel of higher education experts discuss the predictions, challenges, and opportunities facing the international student recruitment landscape. 

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02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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01.22.2024

How to Improve the Student Journey in 2024 

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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The Keystone Awards - nominate a student or institution now!

The Keystone Awards

Nominations are now open for the Keystone Awards!

Nominate an inspirational student or an education institution, team, faculty or school for their outstanding work. 

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