Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics
04.22.2024
Jumping on Social Media Trends: What’s Pays off in Student Recruitment
4 min read
From viral videos on TikTok to the emergence of new platforms like BeReal, universities have a multitude of...
04.16.2024
Avoiding Burnout as a Higher Ed Marketer
12 min read
Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...
04.15.2024
Tips for Effective Storytelling in Higher Ed Marketing Strategy
8 min read
“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...
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State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
04.09.2024
The “New Playbook” for International Student Recruitment
14 min read
As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....
04.01.2024
The Benefits of Diversity in Higher Education
4 min read
Universities must understand the importance of fostering a diverse and inclusive environment as the place where most of...
03.25.2024
User generated content: Tips for working with student creators
4 min read
The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...
03.19.2024
Insights on Leading and Motivating Teams in Higher Education
7 min read
Unleashing the Power of Visual Leadership in Higher Education: A Conversation with Todd Cherches
03.18.2024
Best Practices for Keystone Student Newsletters
1 min read
Do you want to boost brand awareness of your institution and gain visibility in front of a large global student...
03.18.2024
How Higher Ed Can Provide the Most Sought-After Skills in 2024
4 min read
The job market is changing at an unprecedented speed, often leaving higher education struggling to keep up. In the four...
03.12.2024
Inspiring Inclusion: A Key Driver for Sustainable Growth in Higher Ed
5 min read
The celebration of International Women’s Day offers the perfect time to shine a spotlight on the state of female...
03.11.2024
The Best Higher Ed Podcasts You Should Follow in 2026
5 min read
Updated on: 12 December, 2025 In the complex and dynamic landscape of higher education, staying informed and engaged is...
03.08.2024
International Women’s Day #InspireInclusion - Recognizing Rachel Fletcher
9 min read
International Women's Day (IWD) on March 8th stands as a global tribute to the social, economic, cultural, and...
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The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
Nominate your institution, colleague, or student today.
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