Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics
04.22.2024
Jumping on Social Media Trends: What’s Pays off in Student Recruitment
4 min read
From viral videos on TikTok to the emergence of new platforms like BeReal, universities have a multitude of...
04.16.2024
Avoiding Burnout as a Higher Ed Marketer
12 min read
Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...
04.15.2024
Tips for Effective Storytelling in Higher Ed Marketing Strategy
8 min read
“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...
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04.09.2024
The “New Playbook” for International Student Recruitment
14 min read
As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....
04.01.2024
The Benefits of Diversity in Higher Education
4 min read
Universities must understand the importance of fostering a diverse and inclusive environment as the place where most of...
03.25.2024
User generated content: Tips for working with student creators
4 min read
The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...
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