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Higher Education News

Why Institutions Should Focus on Campus Mental Health Initiatives

3 min read

Mental health can affect a student’s performance and success both during their studies and later on in life. Many schools around the globe have...

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Why Institutions Should Focus on Campus Mental Health Initiatives

Image shows a woman with a hashtag across her face on a yellow background

Content Marketing

11.07.2022

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Fran Fitzsimmons

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...

How Are You Measuring Student Traffic to Your Site?

Higher Education Marketing

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

College versus Program? What Should Marketing Teams Focus On

Higher Education Marketing

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

picture shows a man standing in a pond taking water samples.

Student Recruitment

10.19.2022

Rising Popularity of Environmental Programs

4 min read

Sara Anderson

Climate change and sustainability are real issues affecting our world. These problems — and the zeal to solve them — is...

image shows a book which says university on the side, and a sign which says ranking on top

Student Recruitment

10.18.2022

The Importance of Rankings Lists in the Student Journey

6 min read

Thaís Roberto

University rankings have long been the go-to source for anyone interested in a trustworthy, quantifiable list of the...

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Higher Education Marketing

10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

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