Higher Education News

How Are You Measuring Student Traffic to Your Site?

5 min read

Your university’s website is often the first point of contact between students and your school, and user experience can dictate whether potential...

How Are You Measuring Student Traffic to Your Site?
College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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picture shows a man standing in a pond taking water samples.

10.19.2022

Rising Popularity of Environmental Programs

4 min read

Sara Anderson

Climate change and sustainability are real issues affecting our world. These problems — and the zeal to solve them — is...

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image shows a book which says university on the side, and a sign which says ranking on top

10.18.2022

The Importance of Rankings Lists in the Student Journey

6 min read

Thaís Roberto

University rankings have long been the go-to source for anyone interested in a trustworthy, quantifiable list of the...

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State of Student Recruitment 2025 Report

BONUS  Access the interactive data dashboard and on-demand webinar too.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

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10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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Picture shows a group of students walking around a university campus

10.14.2022

Best Practices for Transfer Student Orientation

3 min read

Julia Sachs

The transfer student market represents a massive student demographic which could significantly improve enrollment rates...

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picture shows a woman using her mobile phone

10.13.2022

Are More Students Using Social Media as a Search Engine?

5 min read

Sara Anderson

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...

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ssr report

State of Student Recruitment 2025 Report

Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.

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