Generation Z may currently be the focus of higher ed marketers, but Generation Alpha are hot on their heels with recruitment efforts...

Student associations are great for improving the university experience for a student. In this article, we take a look at their role...

Online courses can be heard when it comes to motivating students. Here are some tips to help keep interest high in online learning

Introducing Instagram Reels: A new social media tool for engaging students.

How important are your program names when it comes to international student recruitment? Can they be the difference between enrolling...

Colleges will soon be turning their recruitment efforts towards Generation Z - here's everything you should know about communicating...

Boost your university student recruitment with improved lead response rates and engagement.

In higher education, chatbots are handy for responding to student inquiries. Chatbots can increase efficiency, but it's important to...

Research shows 83% of students use social media to inform their decision making. Therefore, universities need to have a rock-solid...

Creating the perfect response to a student enquiry can be tricky. We've put together a list of top tips to help you boost engagement...

All CRMs have pros and cons for higher education providers. Factors such as cost, size of organization, ease of adoption, and...

Higher ed can help students enhance tech skills relevant to their field of study by adapting their programs as new tech trends emerge.

Social media is a powerful way to reach today's students, but in the next ten years will universities be using social influencers or...