Higher Education News

College versus Program? What Should Marketing Teams Focus On

3 min read

When it comes to choosing a college, there are many factors students take into account. One of the most important decisions is whether to prioritize...

College versus Program? What Should Marketing Teams Focus On
picture shows a man standing in a pond taking water samples.

10.19.2022

Rising Popularity of Environmental Programs

4 min read

Sara Anderson

Climate change and sustainability are real issues affecting our world. These problems — and the zeal to solve them — is...

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image shows a book which says university on the side, and a sign which says ranking on top

10.18.2022

The Importance of Rankings Lists in the Student Journey

6 min read

Thaís Roberto

University rankings have long been the go-to source for anyone interested in a trustworthy, quantifiable list of the...

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10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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10.14.2022

Best Practices for Transfer Student Orientation

3 min read

Julia Sachs

The transfer student market represents a massive student demographic which could significantly improve enrollment rates...

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10.13.2022

Are More Students Using Social Media as a Search Engine?

5 min read

Sara Anderson

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...

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8 Tips for Improving Transfer Student Enrollment

10.12.2022

8 Tips for Improving Transfer Student Enrollment

3 min read

Julia Sachs

Transfer students have unique needs that require tailored services. This is important because 38% of college-bound...

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