Higher Education News

What's New in SEO and Email for Higher Ed Marketers

5 min read

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing their online presence and...

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a female student on a laptop smiling

02.12.2024

5 Strategies to Recruit More Students in 2024

4 min read

Thaís Roberto

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...

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02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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What's Ahead for Higher Ed in 2025?

Watch our recent webinar where our international panel of higher education experts discuss the predictions, challenges, and opportunities facing the international student recruitment landscape. 

image shows a student standing beside a sign saying 2023 in his graduation cap and gowns with a sunset in the backrgound

12.18.2023

The Biggest Stories From Higher Ed in 2023

5 min read

Thaís Roberto

As 2023 comes to a close, the higher education industry is undergoing changes that will redefine how universities...

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11.28.2023

Emerging Student Markets for Higher Education in 2024

5 min read

Thaís Roberto

New international student markets emerge each recruitment cycle, with significant shifts requiring institutions to...

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11.17.2023

Using Students’ Native Language in International Recruitment

5 min read

Thaís Roberto

Using a students' native language in your international recruitment is a key factor in attracting the brightest...

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The Keystone Awards - nominate a student or institution now!

The Keystone Awards

Nominations are now open for the Keystone Awards!

Nominate an inspirational student or an education institution, team, faculty or school for their outstanding work. 

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