Higher Education News

Inspiring Inclusion: A Key Driver for Sustainable Growth in Higher Ed

5 min read

The celebration of International Women’s Day offers the perfect time to shine a spotlight on the state of female leadership in higher education....

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02.19.2024

Using LinkedIn in Your Graduate Student Recruitment

4 min read

Thaís Roberto

Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread...

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02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

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02.12.2024

5 Strategies to Recruit More Students in 2024

4 min read

Thaís Roberto

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...

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02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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image shows a student standing beside a sign saying 2023 in his graduation cap and gowns with a sunset in the backrgound

12.18.2023

The Biggest Stories From Higher Ed in 2023

5 min read

Thaís Roberto

As 2023 comes to a close, the higher education industry is undergoing changes that will redefine how universities...

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