Strategies for International Student Recruitment in Community Colleges
11.08.2024
How Trump’s re-election is shaping international study trends
4 min read
The result of this week’s US election is undoubtedly significant and international education will see some of the most...
11.07.2024
Navigating Postgraduate Trends: January 2025 Insights
3 min read
The January intake is becoming an increasingly popular option for international students. Many universities offer this...
11.04.2024
What the US Election Means for the Future of Higher Education
7 min read
The upcoming US presidential election has put a spotlight on the contrasts between Democratic and Republican discourse....
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Watch our recent webinar where our international panel of higher education experts discuss the predictions, challenges, and opportunities facing the international student recruitment landscape.
09.25.2024
How can universities deepen their ties with India?
4 min read
As Indian international students reach an all-time overseas, Western universities have been adjusting their...
08.01.2024
Strategic Sourcing as an Enterprise Solution for Delivering L&D
9 min read
Delivering quality, cost-effective learning opportunities to employees is a significant challenge for many...
07.15.2024
Using Twitch for Student Recruitment
5 min read
Twitch is the world's largest game-streaming platform, and offers unique advantages over traditional social media...
07.02.2024
Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’
4 min read
The perception of higher education has shifted dramatically in recent years. Although economic mobility rates for...
06.10.2024
Liberal Arts Degrees: The Value of Lifelong Skills
6 min read
Liberal arts degrees have a bad reputation for not leading to stable careers with good wages. When universities face...
05.29.2024
From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy
9 min read
America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition,...
05.15.2024
Higher Ed Entrepreneurial Inspiration: Harri Suominen, Asia Exchange
5 min read
Childhood friends, Harri Suominen and Tuomas Kauppinen didn't anticipate their journey as entrepreneurs when they left...
05.08.2024
Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed
6 min read
While Pride Month is celebrated in June, advocating for LGBTQ+ rights is an effort that must be maintained throughout...
04.30.2024
Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics
11 min read
In the cutthroat world of higher education, reputation stands as the ultimate currency.
04.22.2024
Jumping on Social Media Trends: What’s Pays off in Student Recruitment
4 min read
From viral videos on TikTok to the emergence of new platforms like BeReal, universities have a multitude of...
04.16.2024
Avoiding Burnout as a Higher Ed Marketer
12 min read
Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...
04.15.2024
Tips for Effective Storytelling in Higher Ed Marketing Strategy
8 min read
“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...
04.09.2024
The “New Playbook” for International Student Recruitment
14 min read
As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....
04.01.2024
The Benefits of Diversity in Higher Education
4 min read
Universities must understand the importance of fostering a diverse and inclusive environment as the place where most of...
03.25.2024
User generated content: Tips for working with student creators
4 min read
The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...
03.19.2024
Insights on Leading and Motivating Teams in Higher Education
7 min read
Unleashing the Power of Visual Leadership in Higher Education: A Conversation with Todd Cherches
03.18.2024
Best Practices for Keystone Student Newsletters
1 min read
Do you want to boost brand awareness of your institution and gain visibility in front of a large global student...
03.18.2024
How Higher Ed Can Provide the Most Sought-After Skills in 2024
4 min read
The job market is changing at an unprecedented speed, often leaving higher education struggling to keep up. In the four...
03.12.2024
Inspiring Inclusion: A Key Driver for Sustainable Growth in Higher Ed
5 min read
The celebration of International Women’s Day offers the perfect time to shine a spotlight on the state of female...
03.11.2024
Top 10 Higher Ed Podcasts You Should Follow in 2024
4 min read
In the complex and dynamic landscape of higher education, staying informed and engaged is paramount. Podcasts have...
03.08.2024
International Women’s Day #InspireInclusion - Recognizing Rachel Fletcher
9 min read
International Women's Day (IWD) on March 8th stands as a global tribute to the social, economic, cultural, and...
02.27.2024
Is Your Graduate Student Recruitment Strategy in Trouble? Navigating the Trends
5 min read
Mark Bennett, Insights Director at FindAUniversity, shared compelling insights into the current trends and challenges...
02.26.2024
K-Pop Your Way In: Attracting Students with Korean Language Buzz
5 min read
In the era of the K-Pop, institutions have a golden opportunity to turn up the volume on college student recruitment...
02.19.2024
Using LinkedIn in Your Graduate Student Recruitment
4 min read
Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread...
02.18.2024
Direct Email Marketing Best Practices
4 min read
Direct Email Marketing (DEM) is a tried-and-true marketing strategy that allows you to effectively reach your target...
02.15.2024
Unlocking Success: 3 Strategies to Boost College Enrollment
5 min read
In a time when higher education marketing is continually evolving, staying ahead of trends is key to attracting and...
02.14.2024
What's New in SEO and Email for Higher Ed Marketers
5 min read
With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...
02.12.2024
5 Strategies to Recruit More Students in 2024
4 min read
Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...
02.05.2024
The Growing Importance of Micro-Credentials in Higher Education
4 min read
Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...
01.29.2024
Why YouTube Needs to be in Your Student Marketing Strategy
4 min read
YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...
01.22.2024
How to Improve the Student Journey in 2024
10 min read
2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...
01.15.2024
Higher Ed Social Media Trends for 2024
21 min read
By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...
01.08.2024
AI Prompts to Use in Your Student Marketing Content
3 min read
AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...
12.18.2023
The Biggest Stories From Higher Ed in 2023
5 min read
As 2023 comes to a close, the higher education industry is undergoing changes that will redefine how universities...
12.07.2023
Top University Social Media Accounts in 2023
12 min read
Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...
12.04.2023
8 Ways to Kickstart Your Student Recruitment in 2024
7 min read
For higher education admissions professionals, the task of reviewing, planning, and improving upon a student...
11.30.2023
2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles
9 min read
The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...
11.29.2023
2024 Higher Ed Conference Calendar
16 min read
Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector....
11.28.2023
Emerging Student Markets for Higher Education in 2024
5 min read
New international student markets emerge each recruitment cycle, with significant shifts requiring institutions to...
11.17.2023
Using Students’ Native Language in International Recruitment
5 min read
Using a students' native language in your international recruitment is a key factor in attracting the brightest...
10.25.2023
Revolutionizing Higher Ed: The Impact of AI on Student Recruitment
2 min read
Technology is revolutionizing every aspect of our lives, including the way universities attract and enroll students....
10.17.2023
Strategies for Promoting STEM Programs to International Students
3 min read
STEM (Science, Technology, Engineering, and Mathematics) careers are of immense importance for societies and the global...
10.05.2023
Utilizing Virtual Campus Tours in Student Recruitment
4 min read
Since the disruption the COVID-19 pandemic, more universities have invested in complete virtual tours of their campus.
09.04.2023
Harnessing the power of student reviews - a key strategy in student marketing
3 min read
Student reviews have emerged as a powerful tool in shaping perceptions and influencing enrollment decisions for your...
08.29.2023
Mastering communication with Generation Z and Generation Alpha students
4 min read
Table of contents:
08.24.2023
Have your Facebook student groups gone quiet? How to leverage student communities
4 min read
While Facebook groups have long been a popular channel for universities to create student communities, the platform has...
08.21.2023
The first 8 seconds – capturing the attention of Gen Z students
4 min read
Generation Z represents the newest wave of university applicants. They are tech-savvy, hyper-connected, and considered...
08.17.2023
Clearing: How to fill empty seats in your classrooms
4 min read
University clearing is the process in which students secure a place at a university or college if they haven’t received...
07.13.2023
The impact of new international tuition fees in Norway and Finland
4 min read
Non-EU students will have to pay tuition fees in Norway from Autumn 2023 following months of debate, with international...
06.12.2023
Improving Accessibility in Higher Education
4 min read
Just under 20% of undergraduate students have some form of disability, according to the U.S. National Center for...
06.06.2023
How Direct Admissions Can Impact Higher Education Enrollments
4 min read
The traditional college application process has long been many students’ barriers to higher education.
05.08.2023
Ways to Reduce Summer Melt
5 min read
Every year, 20% to 30% of high school students who intend to go to college fail to follow through with their enrollment.
04.17.2023
Ways to Help Students Overcome Barriers to Studying Abroad
3 min read
Studying abroad can be a daunting and overwhelming process, and prospective students will understandably have concerns...
04.11.2023
5 Technology Trends to Look Out for in Higher Ed in 2023
5 min read
Technology advancements have been revolutionizing universities faster than ever in the past few years. As new...
03.13.2023
How to Use Instant Chat to Boost Enrollment Conversions
3 min read
Using instant chat to communicate with potential students can help boost enrollment conversions by providing a more...
03.06.2023
The Impact of TikTok Bans on U.S. Universities
5 min read
US universities and public colleges are banning TikTok, with what seems like a different institution announcing a ban...
02.28.2023
Ways to Attract Generation Alpha to Your Institutions
4 min read
Being digital natives, Generation Alpha has had an educational experience different from any generation before them.
02.20.2023
10 Ways to Address AI Tools at Colleges and Universities
3 min read
Universities frequently debate using artificial intelligence in the classroom - but perhaps more so recently than...
02.13.2023
Are international students returning to the US?
6 min read
International students are an essential sector of the American higher education system, bringing in substantial revenue...
02.08.2023
ChatGPT and Artificial Intelligence in Higher Ed
5 min read
The controversy between ChatGPT and education has hit the headlines recently, but artificial intelligence (AI) in...
02.01.2023
5 tips to get the most out of higher ed conferences
3 min read
Higher education conferences allow enrolment staff, admissions teams, program leaders, and higher ed professionals from...
01.06.2023
Why Are US Colleges Dropping Out of Ranking Lists
6 min read
For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40...
01.03.2023
How to Attract International Students Without Endless Scholarships
5 min read
When choosing a university to study abroad, scholarships and funding are often the top deciding factors for...
12.20.2022
Preparing for Generation Alpha Students in 2023
4 min read
Generation Alpha brings new challenges for universities worldwide. Most notably, they will expect what other...
12.12.2022
Why You Need More Study Options Beyond Four Year Programs
8 min read
Even before the COVID-19 pandemic, the U.S. college enrollment crisis forced colleges and universities to shift their...
12.08.2022
2023 Higher Ed Conference Calendar
4 min read
2022 saw the higher education conference world spring back into action. Many conferences saw record numbers of vendors,...
12.05.2022
The Growing Importance of Student Reviews
4 min read
University rankings have long been among the most distinguished resources in determining the best institutions in...
11.28.2022
How to Support Students In Online Learning
3 min read
When the COVID-19 pandemic hit, the reaction by universities was swift. Many higher education providers made the move...
11.21.2022
The Value of Social Media Advertising for Universities
4 min read
Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached...
11.17.2022
Top University Social Media Accounts of 2022
16 min read
As in every other industry, social media has become an indispensable tool in higher education marketing. A successful...
11.10.2022
Why Institutions Should Focus on Campus Mental Health Initiatives
3 min read
Mental health can affect a student’s performance and success both during their studies and later on in life. Many...
11.07.2022
Should We Still Use Hashtags in Marketing in 2022?
2 min read
Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...
11.04.2022
How Are You Measuring Student Traffic to Your Site?
5 min read
Your university’s website is often the first point of contact between students and your school, and user experience can...
11.03.2022
College versus Program? What Should Marketing Teams Focus On
3 min read
When it comes to choosing a college, there are many factors students take into account. One of the most important...
10.19.2022
Rising Popularity of Environmental Programs
4 min read
Climate change and sustainability are real issues affecting our world. These problems — and the zeal to solve them — is...
10.18.2022
The Importance of Rankings Lists in the Student Journey
6 min read
University rankings have long been the go-to source for anyone interested in a trustworthy, quantifiable list of the...
10.17.2022
Using TikTok in Higher Education Marketing
6 min read
TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...
10.14.2022
Best Practices for Transfer Student Orientation
3 min read
The transfer student market represents a massive student demographic which could significantly improve enrollment rates...
10.13.2022
Are More Students Using Social Media as a Search Engine?
5 min read
Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...
10.12.2022
8 Tips for Improving Transfer Student Enrollment
3 min read
Transfer students have unique needs that require tailored services. This is important because 38% of college-bound...
10.11.2022
Marketing a Return to Campus Learning for Online Courses
9 min read
Heading back to campus is a new, yet familiar, normal. Amid a global pandemic, colleges and universities ramped up...
10.10.2022
7 Tips to Boost Student Enrollments
4 min read
It has become harder for colleges across the U.S. to ensure their recruitment goals are met following the pandemic, and...
10.07.2022
Getting to the Root of Academic Staff Resigning
5 min read
Academia is where the world's brightest minds come together to manifest knowledge. However, recently universities have...
10.06.2022
Tips for Supporting Neurodiversity in Student Associations
3 min read
Those with sensory disorders or social disabilities may feel intimidated by requirements from some associations, but...
10.05.2022
Preparing Your Higher Ed Institution for Google Analytics 4
5 min read
Much has been said about Google Analytics 4 (GA4) in the marketing world, as marketers get to grips with the newest...
10.05.2022
How to Help Prevent Academic Burnout in Your Students
3 min read
Academic burnout is a prevalent issue in higher education. If you’ve been on a college campus and talked to the...
10.04.2022
5 Tips for Marketing Study Abroad Programs in a Post-Pandemic World
4 min read
The Covid-19 pandemic hit study abroad programs perhaps more than any other higher education program. Border closures...
10.03.2022
Recognising the Impact of Inflation on Students
4 min read
A 40-year-high inflation in the US has impacted everything from fuel prices to electronics - to the cost of higher...
09.30.2022
The Brexit Impact on UK Universities Over Two Years On
3 min read
It goes without saying that student recruitment in UK universities has changed since Brexit two years ago.
09.29.2022
Supporting International Students in the Job Market
2 min read
International students face entering a very competitive and unfamiliar job market as graduates. They may decide to...
09.28.2022
How Climate-Aware is Your Campus?
6 min read
The future Gen Z and Gen Alpha students will be the most climate-conscious generations yet. How big a part this will...
09.27.2022
Switching up the Traditional Lecture Model
3 min read
Generation Z students require more interaction when it comes to learning - having grown up around reels, AI, and voice...
09.26.2022
9 Tips for Marketing To Generation Z Students
5 min read
With a new generation heading to college, higher education institutions are facing new challenges in marketing....
09.22.2022
Preparing for Challenges International Students Face
3 min read
International students bring new experiences, perspectives and cultures to higher education institutions - but they...
09.22.2022
5 Tools and Tips to Help Transfer Students
3 min read
Each demographic of student has their own challenges to overcome when adjusting to life on campus. Many transfer...
09.21.2022
Using Ed Tech to Boost Enrollments
5 min read
Over the past two years, we have become more adaptable, as universities, educational institutions, learners, students...
09.20.2022
The Dos and Don’ts of Student Recruitment
4 min read
Declining enrollment numbers across U.S. colleges and universities — down by nearly one million than before the...
09.19.2022
Importance of Supporting College Activism on Campus
2 min read
Activism on university campuses carries benefits for the student body and campus, and can come in many forms, such as...
09.16.2022
Tips to Turn Leads into Enrollments with Virtual Fairs
3 min read
Online tools proved beneficial during the pandemic, and a lot of higher ed institutions are turning to the hybrid model...
09.15.2022
10 countries you should include in your next student recruitment plan
7 min read
Universities often ask which countries should form part of their next recruitment marketing plan. So we asked the...
09.15.2022
Are Weekend and Evening Courses the Future of Higher Ed?
5 min read
Half of U.S. adults have considered enrolling in college over the past two years — so for higher ed, better days are...
09.14.2022
Best Practices for Using Paid Ads on Facebook and Instagram
6 min read
Those working in higher education marketing will already know the value of using Facebook and Instagram campaigns or...
09.13.2022
5 Types of Student Associations Needed in Campus Life
3 min read
Student associations and groups provide an outlet for destressing, building professional networks, or making friends.
09.08.2022
Why You Need Student Content Creators
14 min read
Student-created content is a guaranteed way to generate student interest, and more and more prospective students are...
09.07.2022
Communicating with Generation Z versus Generation Alpha
10 min read
Generation Z and Generation Alpha will probably never know what a fax machine does or have a landline in their homes. A...
09.05.2022
How to Use LinkedIn for Higher Education
6 min read
LinkedIn is the place to be when it comes to professional networking, but with students spending more and more time on...
09.03.2022
A Beginner's Guide to Lean Management in Higher Education
9 min read
Lean management is an approach typically associated with manufacturing, yet is frequently applied to many industries...
09.02.2022
Five Student Recruitment Challenges & How to Overcome Them
4 min read
Finding the best students for their universities and colleges is the number one challenge for recruiters.
09.01.2022
Four Simple Ways to Improve Your Student Outreach
5 min read
With so many universities competing for the same student interest, generating the right student leads for your...
08.31.2022
Getting to Know Generation Alpha: 10 Takeaways for Higher Ed
7 min read
Generation Z and Millennials may claim the lion’s share of media attention, but another generation is nipping at their...
08.30.2022
Why Student Associations are Essential to the University Experience
3 min read
When it comes to the student experience, an essential part of fitting in at university is having a sense of belonging.
08.29.2022
5 Ways to Make Virtual Learning More Interactive
3 min read
Choosing a college or university comes down to many factors. Students place importance on location, reputation,...
08.26.2022
Growing Popularity of Instagram Reels for Student Recruitment
4 min read
Instagram has switched its attention to reels, and universities are using the short videos to engage with their current...
08.25.2022
Do Your Program Titles Resonate with International Students?
3 min read
With colleges and universities all over the world competing for the best and brightest students, many are taking...
08.24.2022
Communicating with Generation Z: Everything You Need to Know
9 min read
Colleges have been marketing to millennials, 'the most researched generation', but understanding the next generation is...
08.23.2022
4 Things to Remember When Communicating with Potential Students
6 min read
The internationalization of higher education has transformed the industry, with universities now competing to attract...
08.22.2022
Chatbots: Conversational AI for higher education
4 min read
In the online world, automation is key to gaining a competitive edge. Chatbots are one such automation tool to provide...
08.19.2022
7 ways to harness social media for recruitment success
4 min read
Social media transformed how we interact with one another, and what we share. Research shows younger generations such...
08.18.2022
Writing Effective Responses to Student Enquiries: Tips & Tricks
3 min read
Replying to students can be delicate and take some time to perfect.
08.17.2022
Do you need a CRM? Evaluating CRMs for Higher Education
3 min read
Most colleges and higher ed institutions need some sort of CRM system to manage their data.
06.17.2022
Tech Skills and Setting Up Students for the Working World
2 min read
The launch of the internet changed virtually every industry - fields once seldom integrated with technology soon...
06.09.2022
Using Social Media Influencers in Higher Ed Marketing
3 min read
Social media has exploded in the past 10 years, and more recently, we have seen the rise of influencers.
05.30.2022
Tips for Optimizing Your Higher Ed Landing Pages
4 min read
If your ads start to get clicks, but your visitors aren’t staying on your pages then it’s time to optimize your landing...
05.19.2022
Boosting Enrollments in US Universities - Tips to Reverse Recruitment Dips
4 min read
Drops in enrollments continue to hit community colleges and universities in the United States. Part of that decrease...
05.12.2022
WhatsApp, IM or Email - The Importance of Personalized Communication
5 min read
Whether your prospects want to be 'WhatsApped', emailed, called or IM-ed, highly personalized communication is a...
04.20.2022
5 Tips for Converting Student Prospects
3 min read
One of the many challenges universities have always faced is converting student prospects into applicants or...
04.13.2022
6 Trends in Student Recruitment
4 min read
In recent years, the way students research and communicate with prospective universities has constantly changed and...
04.06.2022
3 Key Shifts in Student Decision-Making Factors & What You Can Do
4 min read
What are the most important decision-making factors influencing your potential students, and have these perhaps changed...
03.08.2022
10 Inspiring Female Leaders in Higher Education
4 min read
International Women’s Day on March 8th and Women’s History Month celebrate the achievements that women have made across...
02.25.2022
2022 Higher Ed Conference Calendar
4 min read
With the pandemic finally slowing down in many parts of the world, the return to in-person events and conferences is...
02.08.2022
How warm are your student leads?
3 min read
Getting a strong and diverse range of student leads can help your institution grow in ways you never expected. In any...
02.03.2022
Utilizing Data to Improve the Student Journey
4 min read
Every university wants to know what can be done to improve the student journey. Fortunately, there’s a relatively easy...
01.24.2022
Adjusting to a Changing World - How to Attract a New Generation
4 min read
In a fast-changing world, students exceedingly want new things from their educational institutions that can better...
01.20.2022
Supporting Indecisive Students
4 min read
Prospective students and their families begin the journey of researching different universities and programs very early...
01.13.2022
How to Create Authentic & Organic Connections with Students
2 min read
Building authentic connections with students on campus can help foster a more welcoming, inclusive environment where...
12.23.2021
International Students: How to Attract More European Students
4 min read
Some students have a good idea of where they want to study abroad in mind when they begin looking. Other students...
12.21.2021
Rethinking Online Programs In A Post-Pandemic World
4 min read
More students are finding that online programs often fit better with their busy schedules, but have a hard time...
12.09.2021
Preparing Students for Freelance Career Path
5 min read
The workforce is changing rapidly in the digital, pandemic-driven age. The job economy that students once graduated to...
12.06.2021
Fast Growing Institutions - Why Growth Should Be Every School’s Goal
4 min read
Declining support from federal and state levels have been pushing universities to seek growth in new ways. Where...
12.02.2021
How Tech Can Transform Your Student Recruitment
5 min read
As the world of student recruitment continues to expand, so do the offerings for ways to connect with students. Perhaps...
11.30.2021
How to recruit international students for online programs
5 min read
As the world of online higher education continues to change and evolve, more schools are thinking about how to expand...
11.25.2021
Building Your Best Enrollment Marketing Funnel
8 min read
Whether or not you have an “A” rating or made this year’s “Top 10” list, your admissions office needs to use best...
11.22.2021
Global Citizenship On Campus: A University's Global Responsibility
4 min read
Global citizenship has become a popular philosophy within schools and universities amid the growing climate crisis and...
11.18.2021
Improving Student Financial Literacy
4 min read
For American students, it isn’t uncommon to enter university with zero financial literacy background as few K-12...
11.15.2021
How Universities Can Better Welcome Neurodiverse Students
4 min read
Neurodiversity refers to variations in mental function that may make it difficult to learn or interact under...
11.12.2021
Tips to Reduce Online Fatigue & Avoid Student Burnout
5 min read
With better access to productivity tools than ever before came an increased pressure to work harder, longer, and beyond...
11.08.2021
Confusing Requirements? How to Ease the Student Journey
4 min read
If there is one thing that students are often confused by in their educational experience, it's testing requirements...
11.02.2021
How to Make Your Virtual Graduation a Recruitment Opportunity
6 min read
The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments...
10.28.2021
How Student Motivations Should Alter Your College Marketing Strategies
4 min read
Going to college has always represented opening your horizons regarding future opportunities and career fields usually...
10.25.2021
Utilize Your Alumni Networks
3 min read
One of the most effective tools that Universities have to their advantage is the alumni that have already attended in...
10.21.2021
Launching Keystone Sports
3 min read
The Keystone Education Group (Keystone) has announced the launch of Keystone Sports, a service designed to help recruit...
10.19.2021
5 Ways to Enhance College Recruitment Efforts
5 min read
Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course,...
10.07.2021
Best Practices for Retargeting in Higher Education
4 min read
Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show...
10.05.2021
What's Up With WhatsApp? How the App is Changing Campus Dynamics
4 min read
WhatsApp, a digital communications app that allows people to instant message one another through the internet without...
09.30.2021
Reducing the Impact of the Enrollment Cliff
6 min read
As the global population continues to grow, higher education professionals and enrollment management consultants have...
09.28.2021
Does Your School Have Brand Ambassadors?
4 min read
Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...
09.23.2021
Why Your School Needs a Lavender Graduation
4 min read
We've written about social causes before and are happy to introduce and discuss, "Lavender Graduation." Lavender...
09.21.2021
College Counseling 101
4 min read
College counselors play a crucial role in helping students get the most out of their college experience and stay...
09.16.2021
How to Use Giveaways to Promote Your Institution
4 min read
When it comes to students, handing out swag and hosting giveaways are great ways to put your brand directly into their...
09.09.2021
6 Elements to Enhance the Digital Course Catalog
7 min read
Technology has changed the way prospective college students discover and engage with their future institutions. From...
09.07.2021
How to Get Your School on More ‘College Wish Lists’
4 min read
What is the key to maintaining a good application rate at any school? Getting the formula right may seem tricky at...
09.02.2021
What Social Causes Are Your Strengths?
6 min read
Many colleges and universities talk about making the world a better place, but how? Given today’s social,...
08.11.2021
How to Communicate Changes Due to COVID
4 min read
The current generation of incoming college students are experts at filtering out irrelevant and inauthentic...
08.03.2021
Why do more students want flexibility in their studies?
4 min read
What is the one thing that most teenagers and young adults have in common in this generation? Well, today's students...
07.29.2021
CRMs for Higher Education: How does it work?
4 min read
Many higher education institutions have transitioned from legacy IT systems to Customer Relationship Management (CRM)...
07.27.2021
How To Win Students' Attention During Their Gap Year
5 min read
For many high school students today, it is common to take a "gap year" prior to commencing higher education. While the...
07.21.2021
Why Virtual Campus Tours Work - Part 2
7 min read
In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them...
07.13.2021
Why Virtual Campus Tours Work - Part 1
6 min read
As college campuses open their doors after a once-in-a-lifetime pandemic, virtual tours are more vital than ever. How...
07.08.2021
Sports Recruitment in Higher Education
4 min read
For those with an aptitude for athletics, sports might provide a unique pathway to higher education. In the United...
06.29.2021
Optimize Your Keystone Profile
4 min read
Whether you've chosen Keystone to promote your institution globally or boost your student recruitment, we're excited...
06.27.2021
An introduction to OPX
4 min read
Within the last academic year, the way we participate in higher education has shifted significantly. In the past, most...
06.23.2021
Keystone Academic Solutions and Educations Media Group (EMG) Announce Merger
4 min read
The newly merged company Keystone Education Group (KEG) will become the leading global online resource for prospective...
06.17.2021
Lead Nurturing For Higher Ed
4 min read
When it comes to increasing enrollment, finding and nurturing new leads is critically important for higher education....
06.03.2021
What Does Brexit Mean for European Higher Education?
4 min read
Brexit will have a pervasive impact on society in the UK and the EU. Higher education won’t be immune from its...
05.27.2021
Three Advantages of Recruiting Student-Athletes
4 min read
A key reason why US higher education institutions are such a popular destination for international students is that...
05.20.2021
What is Geo-targeting?
3 min read
If you’re looking for the best way to reach new audiences or attract students from specific geographic regions, it...
05.03.2021
Utilizing Clubhouse for Student Recruitment
4 min read
For those in the business of student recruitment, staying on top of the latest and greatest in regards to social media...
04.22.2021
Why 2021 Is The Perfect Year to Promote Summer School
4 min read
Summer 2021 is almost here, and with it brings the promise of the world slowly beginning to open again. While we move...
04.20.2021
Keystone Academic Solutions Acquires US College Athletics Placement Firm
3 min read
New Deal Expands Access to International Student Athletes for US Higher Education Institutions Oslo, Norway – 20 April...
04.16.2021
How to Promote Your Study Programs On A Budget
4 min read
International students make college campuses more dynamic and vibrant communities while simultaneously enriching the...
04.13.2021
Assisting Students With Funding & Tuition During COVID
4 min read
COVID-19 did more than stop the world a year ago, it also threw the economy into a freefall. Suddenly, many found...
04.09.2021
Four Simple Yet Effective Higher Ed Marketing Strategies for 2021
4 min read
Worldwide, vaccines are becoming more widespread, and universities are beginning to reopen, meaning one thing: you have...
04.07.2021
Inspiration to Make Your Higher Ed Social Posts Go Viral
9 min read
From choreographed dance moves, and cats playing piano to baby sharks and Justin Bieber, there may never be a perfect...
04.01.2021
Taking Art and Creative Studies Online: Making the Most of the Shift
5 min read
While many colleges and universities were shifting in the direction of online content delivery prior to COVID-19, the...
03.30.2021
Top 7 Social Media Innovations of 2020
5 min read
While 2020 will forever be synonymous with pandemic, it was also a year that brought about many interesting and unique...
03.29.2021
The evolution of higher education: 2021 trends
5 min read
They say necessity is the mother of invention. One year in the span of a person's life may feel like nothing, but one...
03.23.2021
Keystone launches new scholarship program
2 min read
For many students across the world, one of the greatest barriers to higher education is how to obtain the necessary...
03.20.2021
Evaluating Your Higher Ed Marketing Mix
3 min read
Having a unique brand identity is one of the most essential ways to get your organization or business to stand out from...
03.19.2021
Five Ways to Enhance Your Student Recruitment
3 min read
It’s not much of a secret the game has changed in regards to student recruitment, especially over the last year....
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The Keystone Awards
Nominations are now open for the Keystone Awards!
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Keystone Media Kit
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